Since 2006, an immense wave of love for the children and families of Sainte-Justine has swept across Quebec every February as we celebrate the most huggable month of all — the Mois des Câlins! Year after year, the community has been invited to purchase one of 35,000 Rose Câlins Lip Perfectors by Clarins, available exclusively through participating Jean Coutu stores in Quebec. For every $22 unit sold, Jean Coutu and Clarins will jointly donate $10 to the CHU Sainte-Justine Foundation to support the health of children and mothers-to-be.
Two Decades of Hugs: The Mois des Câlins de Sainte-Justine Campaign Is Back for Its 20th Year!
Over the past 20 years, the Mois des Câlins de Sainte-Justine has brought thousands of people together to send comfort to the children of Sainte-Justine through the purchase of special edition Lip Perfectors. Thanks to the support of the public and long-time partners Rythme, Jean Coutu and Clarins, more than $6 million has been raised to date to advance patient care, medical research and education at Sainte-Justine.
For families like 11-year-old Sofya’s, this generosity brings hope for a better and healthier future. Every Lip Perfector sold helps empower the hospital’s medical teams to go the extra mile and provide the best possible care to every young patient.
The Mois des Câlins campaign in a nutshell:
- Clarins Rose Câlins Lip Perfectors available for purchase
- Sold exclusively through participating Jean Coutu stores in Quebec
- $10 will go to the CHU Sainte-Justine Foundation for each unit sold
- Supporting the health of children and mothers-to-be across the province
(Content available in French only.)
The faces of this 20th edition
The 2026 edition presents 11-year-old Sofya, who spent three months at Sainte-Justine after bleeding around her spinal cord caused paralysis on the right side of her body and weakness on the left side. Her lungs were so compromised that she had to be intubated.
Throughout her ordeal, Sofya could rely on the unfailing support of her speech-language pathologist and had access to a wide array of tools acquired through the generosity of the Foundation’s donors. These included a tablet, speech buttons and a voice amplifier so she could continue to communicate, despite the challenges she faced. Resources like these were vital in making her feel less isolated and helping her get better and stronger from one day to the next. Her story is just one of the touching triumphs that are made possible when the teams at Sainte-Justine join forces with the Foundation’s kind-hearted donors.
This year, four patients from communities across the province will be joining Sofya, the primary campaign ambassador, and sharing their stories. From conception to adulthood, their experiences show the comprehensive scope of the services offered at Sainte-Justine.
- Anne and her baby, Henri, are back home in the Montérégie region after two months in the Sainte-Justine NICU. Henri is now meeting all of his milestones after being born extremely preterm.
- Three-year-old Élisabeth from the Outaouais region is enjoying all the simple pleasures of childhood — attending daycare, playing with her friends, getting and giving hugs, eating at her grandparents’ — and it’s all because of the liver transplant she received at Sainte-Justine when she was 15 months old.
- Eighteen-year-old Thomas-Éli from the Gaspésie–Îles-de-la-Madeleine region is living with a healthy heart thanks to the unique expertise at Sainte-Justine and the mechanical heart valve that has changed his life.
The 13th annual drawing contest, Dessine-moi un câlin, is on!
Starting January 8, 2026, the CHU Sainte-Justine Foundation is once again asking 5-to-12-year-olds across the province to draw their best hug and show their love for the families of Sainte-Justine.
In addition to the honour of having their artwork featured on the Clarins Rose Câlins Lip Perfector packaging during the following year’s campaign, the winner will be awarded a $1,000 gift card to a book and toy store (or the equivalent).
The deadline for submitting a drawing is February 20, 2026. Please see the contest rules for additional details. (Content available in French only.)
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