On January 22, our Foundation has put everything else on hold to focus on thanking those who deserve to be thanked!
Employees and board members of the CHU Sainte-Justine Foundation gathered in the Sainte-Justine atrium, along with families, hospital staff and a number of public figures who support the Foundation, to take part in our very first Thankathon.
From 2 p.m. to 7:30 p.m., close to 5000 of last year’s donors have been randomly contacted and thanked for their generosity. This one-of-a-kind event follows on the heels of the Foundation’s most active solicitation period of the year.
We are used to marshalling our efforts for fundraising events and appeals. But we came together in a completely different spirit for our first Thankathon. There are no more important words in philanthropy than “thank you.” We put a lot of energy into soliciting donations. On January 22, those efforts went into thanking our donors.
After our recent rebranding and the Love Is Contagious campaign, this Thankathon was an opportunity to deliver on our commitment to connecting with our donors, inspiring people and doing things differently. We took the opportunity to move forward in this direction.
We are fortunate to be on the receiving end of the generosity of so many people who share our dreams and ambitions. It was our turn to proudly say two powerful words to thousands of people who so richly deserve to hear them: Thank you!