34,500 Clarins “Rose Câlins” Lip Perfectors sold in Jean Coutu stores in Quebec
Montreal, March 9, 2026 — The CHU Sainte-Justine Foundation has proudly wrapped up the 20th annual Mois des Câlins campaign, with gratitude to long-time partners Rythme, Jean Coutu and Clarins. In a heartwarming Quebec-wide display of community spirit, a total of 34,500 “Rose Câlins” Lip Perfectors by Clarins were sold, raising $345,000 for the children and mothers-to-be of Sainte-Justine. And Jean Coutu once again this year generously contributed an additional $100,000.
For campaign ambassador 11-year-old Sofya and her family, this outpouring of generosity brings hope for a healthier future. Every donation will empower the hospital’s teams to advance pediatric and maternity care, teaching and research.
Allies helping to spread the word—and spread the hugs
The steadfast commitment of Rythme broadcasters Isabelle Racicot, Nadia Bilodeau, Patrick Marsolais, and Marie-Ève Janvier, along with the enthusiastic response of their audience, helped make this 20th year a special one. Cosmeticians at participating Jean Coutu stores in Quebec also played an important role in supporting Clarins “Rose Câlins” Lip Perfector sales.
The Dessine-moi un câlin contest “draws” to a close
Talented five-to-twelve-year-olds from across the province sent in their artwork in the hopes of seeing it grace the Clarins “Rose Câlins” Lip Perfector box during next year’s Mois des Câlins campaign. The winner will also be awarded a $1,000 gift card to a book and toy store (or the equivalent).
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Source: CHU Sainte‑Justine Foundation
Media relations : Julie Veilleux
CHU Sainte-Justine Foundation
514-345-4931, ext. 7958
jveilleux@fondationstejustine.org
