Mois des Câlins de Sainte-Justine
February, the month of love and friendship, is the perfect time for Sainte-Justine’s Mois des Câlins campaign. Every year, Quebecers lend their support to this wonderful initiative of the CHU Sainte-Justine Foundation, in partnership with Rythme, Jean Coutu and Clarins. By purchasing Clarins “Rose Câlins” Lip Perfectors, sold exclusively for the occasion, the community helps provide mothers-to-be and children at Sainte-Justine with the best possible care.
Giving new hope to hundreds of families
Since 2007, an immense wave of love for the mothers-to-be and children of the CHU Sainte-Justine has been sweeping over all of Quebec during the Mois des Câlins.
Thanks to the unconditional support of Quebecers and loyal campaign partners Rythme, Jean Coutu and Clarins, close to $4 million has been raised since the very first Mois des Câlins to assist Sainte-Justine with its many priority projects, such as purchasing essential equipment and funding the research centre. This sure sign of confidence gives Sainte-Justine’s teams the opportunity to set their sights higher and surpass themselves for the health of Quebec mothers-to-be and children.
Reaching out to young rehab patients and their families
The Mois des Câlins de Sainte-Justine, now in its 13th year, will be directing its proceeds to Marie Enfant Rehabilitation Centre (CRME).
The CRME is the only facility in Quebec dedicated exclusively to pediatric rehabilitation and is widely considered to be a leader in this field in Canada. The Centre treats 5,000 children from across the province for a wide variety of locomotor and speech impairments. Its mission is to help young patients develop their capacities, optimize their independence and acquire skills essential to daily living by providing them with ultra-specialized adaptation, rehabilitation and social integration services.
For children and youth with multiple impairments, certain ultra-specialized clinics at the CRME are set up to accommodate intellectual disabilities and even autism spectrum disorders.
Rehabilitation equipment and treatments are selected based on the specific needs of each patient and their family in order to increase their potential for leading an active life and integrating into society in both the academic, recreational and professional spheres.
Dessine-moi un câlin contest
The sixth annual Dessine-moi un câlin (Draw a Hug) contest is now open. Between now and February 15, children 5 to 12 from across the province are invited to submit their drawings and show how much they care for the children and mothers-to-be of Sainte-Justine. In addition to the honour of having their artwork featured on the Clarins “Rose Câlins” Lip Perfector packaging during next year’s campaign, the winner will be awarded a $1,000 gift card to a book and toy store (or the equivalent).