Skip to content

18th Annual Mois des Câlins

12 year-old Ellie-Rose, winner of the 10th annual Dessine-moi un câlin drawing contest with the campaign’s ambassadors.
© Jocelyn Michel, Consulat

“Rose Câlins” Lip Perfector On Sale Now, 
Proceeds to Support the Young Patients of Sainte-Justine 

Montreal, January 23, 2024 — The CHU Sainte-Justine Foundation and its long-time partners, Rythme, Jean Coutu and Clarins, are pleased to announce the launch of the 18th annual Mois des Câlins campaign. Starting today, 30,000 tubes of Clarins “Rose Câlins” Lip Perfector will be available exclusively at Jean Coutu’s 350 stores across Quebec. For every $20 tube sold, Jean Coutu and Clarins will jointly donate $10 to the CHU Sainte-Justine Foundation to support the health of children and mothers-to-be. 

All funds raised during the Mois des Câlins campaign will go toward helping Sainte-Justine achieve its long-term goal of transforming the lives of children throughout the province — children like nine-year-old Milane (video in French only), this year’s campaign ambassador. 

Milane was just six years old when unusual bruises began to appear and spread all over her arms and legs. Her worried parents took her to Sainte-Justine, where she was diagnosed with bone marrow aplasia, a serious and potentially fatal blood condition. Thankfully, Milane was saved by a bone marrow transplant from her older brother, Léo, and is now back to enjoying the childhood she deserves. Though she will continue to be monitored at Sainte-Justine until adulthood, she and her family are looking to the future with optimism, knowing that they can count on the hospital’s medical experts and its generous community of donors. 

Many Thanks to Our Incredible Ambassadors 

Several Quebec celebrities will be taking to the airwaves of Rhythme FM once again to speak on behalf of the many families who rely on Sainte-Justine. Returning ambassadors Marie-Eve Janvier, Isabelle Racicot, Nadia Bilodeau and Francisco Randez will be joined this year by Patricia Paquin. Together, they will be encouraging listeners to show their support for this worthy cause. 

Dessine-moi un câlin: Calling All Young Artists! 

Congratulations to 12-year-old Ellie-Rose from Lévis, whose drawing was chosen by Dessine-moi un câlin judges from among hundreds of contest submissions received last year. Ellie-Rose’s artwork is proudly featured on the 30,000 boxes of Lip Perfector for this 18th annual campaign. She has also been awarded a $1,000 gift certificate to a book and toy retailer.  

Once again this year, the CHU Sainte-Justine Foundation is inviting young creators aged 5 to 12 from across Quebec to email or mail in their drawings between January 11 and February 15, 2024. For more information about the Mois des Câlins campaign and the Dessine-moi un câlin contest, go to

Be sure to visit our partners’ websites at, and

You can also follow the hashtag #moisdescâlins on social media. 

Media relations:  


Annexe Media
514 922-8883